Eye Catcher Concepts was founded by artist, entrepreneur, and avid traveler Matthew Duyck. Having spent most of his life in the art world, including 20 years working for a famous New York artist, Matthew sees the potential for artistry in everything. In his travels he was stunned to see the lack of creativity and execution when it comes to billboard advertising. More often than not advertisers use inappropriate fonts, lackluster colors schemes and most importantly, poorly executed design layouts. Simply stated, most billboards fail to attract, much less seduce their intended audience. The artist within Matthew knew immediately that as an artist he could do much better. Hence, Eye Catcher Concepts was born.